Special close-room events to advertise BMW 7-series

09/23/2015 14:50:58
Special close-room events to advertise BMW 7-series
BMW made sure to let potential buyers see its glitzy 7-series flagship sedan in person, through special, closed-room events this year before its press and public introductions.

BMW packed the upcoming 7-series sedan with new-age technology such as gesture controls, tablet computers and massaging seats, but all that gadgetry actually posed a challenge to the brand’s marketing team, as they could not decide upon how to show all this in 30 seconds.

 

That’s why BMW made sure to let potential buyers see its glitzy flagship sedan in person, through special, closed-room events this year before its press and public introductions.

 

After all, hearing about the 7 series’ “Rear Executive Lounge” package with massage seats and extended rear legroom is one thing. Seeing it firsthand is another. As these are premium luxury automobiles, it’s important for people to get behind the wheel and experience them according to BMW president of marketing, Trudy Hardy.

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